CAARP
Cinema and Audience Research Project

"On 21 November, he (Dan Clifford) opened his tenth picture theatre on Glen Osmond Road at Eastwood. Called the Parkside Star, the building was designed by the Sydney architects, Caberry & Chard. W. Hagger built the 1,383 seat theatre and the interior design was carried out by A. Butler. The Advertiser (23 November 1923) commented on the interior:
The dress circle is approached through a tastefully-decorated vestibule lounge with sofas and easy chairs in vieux rose marquette and leadlight windows. ... A portion of the circle is fitted with sofas for the accommodation of parties of two or three, and dress circle level is continued down the side of the building in a number of bay-shaped opera boxes, with spring armchairs upholstered in blue chenille.
The furnishings were supplied by James Marshall and Company and the leadlight was supplied by Clarkson Limited.

A.E. Morris, the Mayor of Unley, performed the opening ceremony. He spoke of the Clifford organisation as "doing something for the good of the people," and that "pictures were an educational force." The opening night's programme included Mord Emily (1922) and The Tiger's Claw (1923). These films were projected from the theatre's 'two new Garvie biograph picture projectors'. David Garvie was a local cinematograph manufacturer who manufactured projectors in Maud Street, Unley.

The Parkside Star was the first picture theatre in Adelaide to be managed by a woman, Dan Clifford's sister, Mary. The orchestra which was a permanent feature, was conducted by Miss Reeve." D. Walker, Adelaide's Silent Nights.