CAARP: Cinema and Audience Research Project

Rivoli, Preston

Venue Summary
Name	Rivoli, Preston
Address	71-75 Gilbert Road, Preston, Victoria 3072
Operation Dates	1935-01-01 - 1959-01-01
Capacity	870
Suburban/Country	Suburb
Purpose	Cinema
Screens	1
Roles	1935-01-01 - 1953-01-01 : Exhibitor : Guest, S 1953-01-01 - 1958-01-01 : Exhibitor : Luxon & Guest 1958-01-01 - 1959-01-01 : Exhibitor : O'Halloran Theatres

Venue Comments
The Rivoli Theatre was at 73-75 Gilbert Road, on the corner with Oakover Road. It was built in 1935, and had taken over 71 Gilbert Road by 1952. By 1961 it had ceased operation and the building was taken over by Austral Jewel Case Pty/Ltd. This company's advertising can still be faintly seen on the city side of the building at the top. Film Weekly records the following changes in capacity: 1946/7-1949/50 = 860 1950/52-1952/53 = 850 1953/54-1959/60 = 870 References Darebin Libraries, Darebin Historical Encyclopedia, viewed 30 March 2010, http://dhe.darebin-libraries.vic.gov.au/encyclopedia.asp?id=1061 Film Weekly. Film Weekly: motion picture directories, Sydney. 1946/7-1959/60. Film screening advertised in The Herald (Melbourne) until 1958. 'THEATRE SOLD FOR Â£9,650' The Argus Melbourne, 6 October 1937, p.4 'Brand new theatre opened'. The Argus. November 18, 1935, p. 4.

Venue Events
Event Date	Name of Venue	Address	Latitude / Longitude	Capacity	Suburban	Purpose	Screens
1935-11-23	Rivoli, Preston	71-75 Gilbert Road Preston Victoria 3072	-37.748824 144.988126	860	Suburb	Cinema	1
1951-01-01				850
1954-01-01				870