CAARP
Cinema and Audience Research Project

Ran as the Palais picture theatre c1921.

Newspaper article in The Argus reads:
"A brick theatre and dance hall in Playne street, Frankston, has been acquired for £8,000 by the Plaza Theatre Pty. Ltd., which conducts a picture theatre at Morn- ington. The property was offered at public auction on September 2, but it was passed in for private sale. The land has frontage of 93ft. by a depth of 142ft. The theatre has accommodation for 800 per- sons, and there are four lock-up shops, to- gether with plant and furnishings. The Plaza Theatre Pty. Ltd. has installed a "talkie" equipment, and the theatre will be opened on Saturday. The agents for the solo were Messrs. Sydney Arnold, Best, and Co., and Mr. Walter J. Jones."

Film Weekly records the following changes in capacity:
1946/47-1950/51 = 900
1952/53-1957/58 = 1014
1958/59-1959/60 = 1011

References
Cinema & Theatre Historical Society 1997, Cinema index : Melbourne cinemas, suburban cinemas, Victorian drive-ins. CATHS, Victoria.

Film Weekly, Film Weekly: motion picture directory, Film Weekly, Sydney. 1946/7-1959/60

Film screenings advertised in The Herald from 1957-59.

Film Weekly (22 July 1954, p.3) briefly references planned extensions, provision for Cinema Scope and stereophonic sound.

'Frankston Theatre sold' The Argus Melbourne, Oct 9 1930, p. 8.